A Starter's Toolkit to Media
This four-part series was a beginner's guide to essential media skills every arts professional should have as they embark on their career. From crafting the perfect pitch to navigating digital platforms, these will provide a roadmap to media confidence and strategic communication.
Hosted by Nancy Durrant & Friends. Nancy is the author of The London Culture Edit, a weekly bulletin on Substack of what to see and what to book now across London’s cultural landscape. She has 20 years experience of writing, editing and broadcasting across the arts.
1) Principles of a Persuasive Pitch
Learn how to catch a journalist's eye with your ideas and projects. You'll learn:
• How to make your pitch personal
• Write subject lines that pop
• Tell stories that stick
2) Nail Your Newsletter
Learn how to write your own Substack or newsletter. It's all about:
• Getting people hooked on your content
• Finding your unique voice
• Building a loyal audience of readers
3) Inside the Podcast Studio
Nancy's teaming up with Alexandra Steinacker-Clark, Co-Director of NXT GEN, to break down podcasting. You'll learn:
• What gear you need
• How to tell stories that keep people listening
• Tips to make your podcast stand out
• Audience segmentation and most importantly the bottom line
4) Creating a Headline-Worthy Press Release (April 7th!!)
Nancy will break down how to create press releases and campaigns that get noticed. You'll learn:
• The secret recipe for an impactful press release
• How to structure your story
• Getting your news out there and how to run a creative campaign