THE UNWRITTEN AGREEMENTS
The artist–gallery relationship sits at the heart of the art world, yet it is one of its most complex. It is shaped by an unspoken power dynamic between artist and gallery feels increasingly under scrutiny as new gallery models question the traditional era of representation. Ultimately, what many artists are looking for is clarity and the right “rules” or frameworks can give them the freedom to flourish.
Artist Lottie Stoddart and Co-Director of The Tagli Bella Blake revealed the aspects of their professional relationship that are still rarely spelled out. The conversation returned again and again to the importance of communication and trust as main pillars. When artists and galleries grow together, witnessing each other’s success becomes energising. The Tagli exemplifies this spirit - a gallery that is not only jigsawing opportunities together for their artists, but also incubating the kind of care and kindness that the sector is capable of.
Friday 6th March 2026. The conversation was moderated by NXT GEN Co-Director Alexandra Steinacker-Clark,
Members get exclusive access to the event recording and our full list of takeaways:
Five Takeaways:
Align Expectations from the Start
Artist–gallery relationships thrive when both sides understand each other’s needs. Galleries look for artists whose work resonates with their collectors and who consistently produce work, while artists seek guidance, and relief from business logistics - support that can make an otherwise solitary journey feel far less lonely. Expectations evolve over time, so early and ongoing conversations are crucial.
Communication and Transparency Are Foundational
Good communication is more than routine check-ins, it’s also the ability to address issues like delayed sales or creative challenges openly. Bella reinforced that transparency, as even in uncomfortable conversations it prevents misunderstandings and strengthens the relationship. Silence can be more damaging than difficult discussions.
Shared Responsibility for Productivity
Both artists and galleries contribute to the relationship’s output. Productivity is a collaborative effort, involving strategic planning to avoid oversaturation and long-term career growth. It also means recognizing that a gallerist’s output extends beyond exhibitions - they are continuously representing, and piecing opportunities together for the artist in multiple ways.
Humanity and Personal Life Matter
Successful partnerships respect the artist as a whole person. Artists have lives and commitments outside their practice, and supportive galleries create space for that reality. For example, Bella had an 11:30pm call with an artist this week after she got back from her day job.
Contracts as Tools for Trust, Not Obstacles
Written agreements provide clarity and protection for both parties. Discussing terms upfront - such as commission percentages, pricing, and ensuring the artist fully understands tax implications - prevents confusion and conflict later. Having the more complex conversations at the start, rather than at the end, ensures everyone is aligned. Ultimately, the contract becomes a relief rather than a burden, offering a support system for the artist.