How to Make the Most of Your Summer in the Arts
August is usually a quieter month in the art world, making it a golden opportunity to regroup and prepare for the autumn season. Zara Doshi, Account Director at Pelham Communications, shared her tips on using this downtime strategically. She covered:
Tips for maintaining relationships such as visiting exhibitions and wider reading for upcoming projects
Early planning advice and expectation-setting for Frieze 2025 (useful knowledge whether you work in the commercial sector of not!)
About Pelham
A global cultural communications agency working with leading and ambitious organisations across the UK and abroad. Clients include The Royal Academy of Arts, Lisson Gallery, Pilar Corrias, The Wallace Collection, and multiple Biennials from the British Pavilion to RIBOCA Riga to Gwangju.
About Zara
Zara works on high-impact campaigns for ambitious, complex and fast-paced projects across strategic communications planning, media relations, partnerships, press trips, events management, crisis communications and more. She has worked with some of the world's leading arts organisations, cultural institutions and government-led initiatives ranging from Vadehra Art Gallery (India) to Ikon Gallery (UK), Art Week Riyadh (Saudi Arabia), national pavilions at La Biennale di Venezia and London Design Biennale, among others. She has also guest lectured for Sotheby’s Institute of Art about communications within an art world context.